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业内媒体人Kevin虚假打折,消费者“信赖度”受挫买的永远没有卖的精,很多消费者本来对双十一采购计划兴致勃勃,却发现商家虚假抬价,算下来也不便宜,不但购买欲受挫,对双十一也造成冷漠和反感的消费心理。商家的这一伎俩实则得不偿失,丢失了诚信和顾客的信赖度,不仅使双十一当天的顾客流失,严重也会影响今后顾客的消费粘性。大的折扣力度的确会减少利润空间,但一些聪明商家则会在原定价基础上稍作调整,
Kevin media industry people false discount, consumer “confidence ” setbacks will never sell the fine, many consumers would have been enthusiastic about the dual eleven procurement plan, but found that the business false false price, it is not cheap, Not only the desire to frustrate the purchase, but also caused the indifference and resentment of consumer psychology. This trick of the merchants actually outweighs the loss of integrity and customer trust, not only the loss of customers on the double eleven day, will also affect the consumer’s future consumer stickiness. Big discounts will indeed reduce the profit margins, but some clever merchants will be based on the original price adjustment,