家电业的出路

• 作 者: 许倩
• 出 处: 新财经
• 发表日期: 2011年11期
• 关键词: 家电业 家电市场 销售规模 家电产业 小家电 降幅

曾经红极一时、无人出其左右的家电业没落了。最新统计显示:今年上半年,全国家电市场销售规模达6123亿元,增速同比下滑11.1%,降幅高达五成。家电产业各品类市场增速均呈放缓态势:白电从27.8%降至14.8%;小家电增速从19%降至6.1%,黑电同比增速更由24.9%骤降至1.6%。

Once a smash hit, no home appliance industry out of its decline. The latest statistics show that: the first half of this year, the size of the national appliance market reached 612.3 billion yuan sales growth rate fell 11.1% year-on-year, a drop of up to 50%. The market growth rate of all categories in the home appliance industry showed a slowdown: white electricity dropped from 27.8% to 14.8%; the growth rate of small household appliances dropped from 19% to 6.1%, while that of black power plunged from 24.9% to 1.6%.