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微博和微信是建设“服务型政府”的两个重要平台,两者也有各自的发展特点,开展业务的差异化竞争,但在微信5.0版本推出后,“两微”功能开始融合,呈现平台整合趋势。随着微博人气衰退,微信强势崛起,而“微政务”与两微趋势恰恰相反,政务微博生长快而政务微信仍处于弱成长。与此同时,整体上,“微政务”也存在平台过多,管理体制多乱,信息安全、声誉安全和服务安全难以保障等共同问题。因此,未来“微政务”发展有三个主要趋势:一是与商业公司一道打造政务微信6.0版本的超级功能;二是“微政务”蜕变成“浏览器政务”;三是“微政务”另辟蹊径,建设“服务型微政府”。
Weibo and WeChat are two important platforms for building a “service-oriented government.” Both have their own development features and differentiate themselves in business. However, after WeChat Version 5.0 was launched, the function “Two Micro” started Integration, showing the trend of platform integration. With Weibo popularity decline, WeChat strong rise, and “micro-government affairs” and the two micro-trend on the contrary, the government microblogging fast growing while the government WeChat is still in weak growth. At the same time, on the whole, there are common problems such as too many platforms, chaotic management system, information security, reputation security and service security. Therefore, there are three main trends in the future development of “micro-government affairs”: one is to build a super function of the government WeChat version 6.0 together with commercial companies; the other is to transform “micro-government affairs” into “browser government affairs”; “Micro-Government Affairs ” Another way to build “service micro-government ”.