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在市场前景尚未完全明朗之前,北京商铺物业市场目前仍处于进一步下行调整阶段,具体表现为整体租金水平的下降及空置率的上升。依靠准确的市场定位生存多家购物中心通过自年初开始的商场重新定位和品牌组合调整后,获得满意的出租率;经营业绩良好的零售商亦在这一轮调整中利用议价优势优化市场布局。而零售商的谨慎情绪与风险规避意识仍是新开业购物中心招商的主要障碍,因
Before the market outlook is yet to be fully understood, the Beijing commercial property market is still in a further downward adjustment phase. This is reflected in the drop in the overall rental level and the rise in the vacancy rate. Surviving with Accurate Market Positioning A number of shopping malls gained satisfactory occupancy rates through repositioning of stores and brand mix since the beginning of the year. Retailers with good operating results also utilized bargaining advantages to optimize the market layout in this round of adjustment. The cautious retailers and awareness of risk aversion is still a major obstacle to new business mall investment, because