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技术资料通过最直观、最综合的方式把农机企业及产品信息传达给客户,实现产品内外品质的协调及统一,在获得用户认可和接纳过程中起着至关重要的作用。针对现阶段农机品牌竞争加剧,重点分析了基于企业识别系统(CIS)理论的农业机械产品技术资料升级的重要性及其作用。同时,针对农机企业目前在技术资料形象应用上存在的突出问题,提出了产品技术资料升级的建议,以期为农机营销、设计和制造单位提供参考。
Technical information Through the most intuitive and comprehensive way to convey the agricultural machinery and product information to customers, to achieve the coordination and unity of the quality of the product inside and outside, to obtain the user approval and acceptance process plays a crucial role. In the light of the aggravating competition of agricultural machinery brands at this stage, the importance and role of technical material upgrading of agricultural machinery based on the theory of enterprise identification system (CIS) are analyzed emphatically. At the same time, aiming at the outstanding problems of agricultural machinery enterprises in the application of technical information image, this paper puts forward the suggestion of upgrading the technical data of agricultural products so as to provide a reference for agricultural machinery marketing, designing and manufacturing units.