论文部分内容阅读
旅游业的发展犹如双刃剑——科技的进步让我们逐渐远离(疏离)自然,好在仍然有一股本能的力量牵引我们去重温人类演化过程中仍留在基因或文化里头的根,包括愉悦的追求和慈悲的大地观,因此,发展旅游要生态和品牌并重。其中,生态要讲四生(生态、生产、生命、生活),品牌要讲四品(品牌、品味、品位、品格)。事实上,世界上很多国家早已明了相融资源(文化与生态)是发展旅游业的本位,都在花心思
The development of tourism is like a double-edged sword - advances in technology keep us moving away (alienated) from nature, and still there is an instinctive force that leads us to revisit the roots of genes or cultures that remain in human evolution, including Pleasant pursuit and compassion of the earth view, therefore, the development of tourism to both ecology and brand. Among them, the ecology should talk about the four beings (ecology, production, life and life), and the brand should talk about the four products (brand, taste, taste, character). In fact, many countries in the world have long ago understood that the integration of resources (culture and ecology) is the basis for the development of the tourism industry.