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在全球化语境中区域文化间不断的碰撞、融合、消亡。武术作为我国优秀的民族传统文化,在西方的强势文明冲击下,其生存与发展面临着巨大压力。武术作为一种文化产品,扩大受众群体,提高世人对它认同与消费需求至关重要。本文从生产与消费的视角,探索武术文化在全球化语境中的转型与再生产之路和武术文化消费的新增长点。
In the context of globalization, the constant collision, integration and disappearance of regional cultures. As an excellent national traditional culture of our country, under the impact of the strong western civilization, martial arts is under tremendous pressure to survive and develop. As a cultural product, martial arts expand audiences and raise the world’s awareness of consumer and consumer demand is essential. This article explores the road of transformation and reproduction of Wushu culture in the context of globalization and the new growth point of Wushu culture consumption from the perspective of production and consumption.