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不久前,中国杀病毒软件市场爆发了一 场规模空前的价格战。在价格战之前,杀毒软件的单位价格为200元左右,金山公司突然在市场上抛出了50元的杀毒软件,江民公司自然不敢怠慢,将其产品定位在49元。在降价的游戏中,瑞星不为所动,没有加入战团。有趣的是,刚进入杀病毒软件市场的交大铭泰趁机炒作,自认为金山的行为主要是为了封杀它。 消费者在享受降价的实惠以后,是否也思考过价格战背后的门道?我们对发生在
Not long ago, an unprecedented price war broke out in China’s anti-virus software market. Before the price war, anti-virus software unit price of 200 yuan, Jinshan company suddenly thrown in the market of 50 yuan anti-virus software, Jiangmin companies naturally not neglect to position their products at 49 yuan. In the price of the game, Rising unmoved, did not join the fray. Interestingly, just enter the virus-killing software market, the SSE Mingtai took the opportunity to speculation, Jinshan self-righteous behavior is mainly to ban it. After consumers enjoy the benefits of price cuts, whether also considered the door behind the price war? We are in the