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近年来,我国科技和经济发展迅猛,经济体制改革的不断推进让我国各行业都取得显著的发展成效,对于电能的需求自然的在不断提升,给我国电力企业带来了巨大的压力。面对这样的大环境,电力企业要重视市场营销管理,并应用电力稽查的作用,提高电力企业的经济效益,同时促进电力市场秩序的优化,从而实现电力企业的持续发展。本文就从电力稽查的概念入手,对电力营销中电力稽查的内容、应用及作用进行了重点分析,以期促进电力营销管理水平的提高,实现电力企业的健康发展。
In recent years, with the rapid development of science and technology and economy in our country, the continuous advancement of the reform of the economic system has made remarkable achievements in development of all industries in our country. The demand for electricity is naturally rising and has brought tremendous pressure on China’s power enterprises. Faced with such a large environment, power companies should pay attention to marketing management, and the role of electricity inspection, improve the economic efficiency of power enterprises, while promoting the optimization of power market order, so as to achieve the sustainable development of power enterprises. Starting with the concept of power auditing, this paper focuses on the content, application and function of power auditing in power marketing so as to promote the improvement of power marketing management level and realize the healthy development of power enterprises.