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数字化时代的来临使行业变革和融合变得更加紧迫,阅读方式、阅读习惯的转变、大数据、云计算和移动互联网等新技术的应用也给传统出版业带来了新的机遇和挑战,传统出版业必须进行组织变革才能适应新时代的要求。本文根据读者需求的变化和出版业的新特点,总结数字化时代传统出版业组织管理面临的问题,分析了数字化时代下出版业组织结构发展的新动向,提出了数字化时代出版业组织变革的对策建议。
The advent of the digital age has made the industry transformation and integration more urgent. The application of new technologies such as big data, cloud computing and mobile Internet has also brought new opportunities and challenges to the traditional publishing industry. The traditional The publishing industry must make organizational changes to meet the requirements of the new era. Based on the changes of readers’ needs and the new characteristics of publishing industry, this article summarizes the problems faced by the traditional publishing industry in digital age, analyzes the new trends in the development of the publishing industry in the digital era and puts forward countermeasures and suggestions on the organizational changes in the digital era .