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当今报业,转型发展呼声四起,融合创新各显神通。我们欣喜地看到,传统报刊单位在寻求自身融合创新、转型发展的同时,旗下子报子刊、网站、微博、微信、客户端等各类新媒体,如雨后春笋茁壮成长,传播活动更是风生水起。不少报刊单位旗下都有几个、十几个或几十个新媒体。新媒体的繁荣发展,无疑有力地促进了传播格局改变、媒体融合深化和媒体“四力”提升。但我们也发现,各类新媒体繁荣发展的同时,虚假新闻层出不穷,“标题党”不时虚晃一枪,新闻“三俗”问题更是屡见不鲜。
Today’s press, transformation and development of the voice of all four, mergers and innovations are superficial. We are pleased to see that while traditional newspapers and periodicals are seeking to integrate themselves with innovation and transform themselves, various new media such as newspapers, websites, Weibo, WeChat, and clients have thrived and thrived. Wind and water. Many newspapers and press units have a few, a dozen or dozens of new media. The prosperity and development of new media have undoubtedly contributed to the promotion of the change of communication pattern, deepening of media convergence and promotion of the media. However, we also found that while all kinds of new media are flourishing, there are an endless stream of fake news. It is not uncommon to find the issue of news and the “three vulgarities.”