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旅游业是扬州重要的支柱产业,依托“文化”与“生态”两张优质名片,扬州已经发展成为国内知名、国外有一定影响的风景旅游城市,为进一步拓展国际市场,综合提升城市的竞争力和国际影响力,扬州市提出了打造“国际化旅游城市”的发展目标。目前扬州的国际旅游城市尚处于起步阶段,各项条件、设施与国际旅游城市的目标还有相当差距。本文从扬州旅游产品的国际化开发、旅游配套设施、旅游服务、产品营销的国际接轨等角度,为扬州建设国际旅游城市提供一些思路和建议。
Tourism is an important pillar industry in Yangzhou. Relying on two high-quality name cards such as “Culture” and “Ecology”, Yangzhou has become a famous tourist city with well-known domestic and foreign influences. To further expand the international market and enhance comprehensively Urban competitiveness and international influence, Yangzhou proposed to create “international tourism city ” development goals. At present, the international tourist city of Yangzhou is still in its infancy, and the conditions and facilities have quite a long way to go in the international tourism city. This article provides some ideas and suggestions for the construction of an international tourist city in Yangzhou from the perspectives of the international development of tourism products in Yangzhou, the tourism facilities, the travel services and the international standards of product marketing.