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黑人牙膏,在台湾牙膏市场久已一统天下,加之近几年舶来品又大举叩关,因而压得新兴品牌难以出头。然而,就在这种“黑云压城城欲摧”的艰难形势下,与黑人牙膏对着干的“白人牙膏”,从出头露面,到分庭抗礼,从平分秋色,到略高一筹,终于在台湾岛上站稳了脚跟,并大有蒸蒸日上的喜人趋势。 “白人牙膏”何以顶开坚硬的石缝在台湾牙膏市场争得一席之地的呢?只缘狠心砍了“三斧头”: 首先,一改传统的封口和瓶盖式包装,采用“轻弹盖”设计的新工艺,免却了消费者往日用小刀开牙膏管时的时间,且不会因瓶盖落地发生污染或寻找不到的不便。 其次,开发生产人家没有的一种“挤牙膏器”,并随盒附赠消费者,方便挤压,避免了牙膏管破裂或挤不干净的缺点。
Black toothpaste has long dominated the toothpaste market in Taiwan, and in recent years, imported products have become more and more important. Therefore, it is difficult for new brands to stand up. However, in this difficult situation in which “the dark cloud is pushing the city to destroy”, the “white toothpaste” that confronts the black toothpaste has appeared from the beginning to the court, from the equal to the slightly higher, and finally stood on the island of Taiwan. Stable footing, and there is a great trend of prosperity. Why did the “white toothpaste” top the hard stone cracks to gain a place in the Taiwan toothpaste market? Only the edge of the “three axes” was cut: First, the traditional seal and cap type packaging were replaced by “light caps.” The new design process eliminates the time when consumers used a small knife to open a toothpaste tube, and it does not cause pollution or inconvenience caused by landing on the bottle cap. Secondly, development and production of a “toothpaste device” that people don’t have, along with a box of gifts to consumers, facilitates extrusion and avoids the disadvantages of broken or unclean toothpaste tubes.