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咨询市场存在咨询营销。咨询营销的主要特征有前瞻性、时效性和易失性、创造性、无形性、非专职性、全程性;咨询营销与一般企业营销有其相同之处,更有不同之点;咨询营销能力划分为一般营销能力和特殊的营销能力,咨询企业特殊的营销能力主要有市场引导能力、与客户双向交流与沟通能力、方案说服接受能力、客户关系维护能力等。
Consultation market exists consulting marketing. The main features of consulting marketing are forward-looking, timeliness and volatility, creativity, intangible, part-time, full-process; consulting marketing and general business marketing have their similarities, more different; consulting marketing capabilities For the general marketing ability and special marketing ability, consultant enterprise special marketing ability mainly has market guidance ability, two-way communication and communication ability with customer, program persuasion acceptance ability and customer relationship maintenance ability.