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知产故事两个商标间的战役作为一家拥有驰名商标的公司,山特电子(深圳)有限公司(以下简称山特公司)屡遭“搭便车”式的商标侵权(详见本刊2017年7月上半月刊登载的《驰名商标维权记:拒载“搭便车”侵权》一文)。如今,同样是涉及商标的侵权官司,他们将另外一起案件打到了北京市高级人民法院。作为指示商品或服务来源的标志,商标是经营者知名度和美誉度的重要符号载体。因此,市场主体在申请注册和使用自身具有显著性的商标时,通过诚信、勤勉的经营劳动积淀商标的商誉,而不是企图不劳而获,以注册与他人注册商标近似商标的
Intellectual property story Campaign between two trademarks As a well-known trademark company, Hills Electronics (Shenzhen) Co., Ltd. (hereinafter referred to as Hills) repeatedly suffered “free-rider” trademark infringement (see article 7 The first half of the month published “well-known trademark rights in mind: refuse to load,” free rider “infringement” article). Today, the same is a trademark infringement case, they will be another case hit the Beijing High People’s Court. As a symbol of the source of goods or services, trademarks are important symbolic carriers of reputation and reputation of operators. Therefore, when applying for registration and using its own distinctive trademarks, market participants accumulate the goodwill of trademarks through honest and diligent labor rather than trying hard to register trademarks similar to those registered trademarks of others