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2006年10月29日晚,由中国广告协会主办、腾讯网独家呈献的“第十三届中国广告节颁奖盛典”在昆明盛大开幕。来自广告界、企业界、网络界知名人士共1500多人共同见证这一辉煌、隆重、时尚的历史时刻。这次典礼上腾讯将广告特色、云南特色、网络特色进行有机结合,为莅临盛典的来宾打造了一场融“云南风情+广告经典+网络特色”为一体的科技与视觉盛宴。在网络媒体及网络营销给我们展现无限可能的今天,腾讯与中广协紧密合作,其过程本身就是传统媒体与网络媒体的“天作之合”。在颁奖盛典之后,本刊记者有幸采访了腾讯网络营销服务与企业品牌执行副总裁刘胜义先生及腾讯公司副总裁、广告事业部总经理刘朝阳先生。
On the evening of October 29, 2006, the “13th China Advertising Festival Prize Presentation Ceremony” hosted by China Advertising Association and presented exclusively by Tencent was grandly opened in Kunming. A total of more than 1,500 famous individuals from the advertising, business and networking communities witnessed this historic moment of glory, grandness and fashion. At the ceremony, Tencent combined advertising features, Yunnan characteristics and network features to create a technology and visual feast that integrates “Yunnan Style + Advertising Classic + Network Features” for guests coming to the festival. Today, as online media and internet marketing show us the infinite possibilities, Tencent works closely with China Guangdong Broadcasting Corporation. The process itself is a “perfect match” between traditional media and online media. After the ceremony, correspondents were fortunate to interview Mr. Liu Shengyi, Executive Vice President of Tencent Network Marketing Services and Corporate Brands, Mr. Liu Chaoyang, Vice President of Tencent Company and General Manager of Advertising Department.