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近年来,很多中国企业用不同的方式纷纷走出国门。然而,中国企业海外之路走得并不顺畅,尤其是在连锁服务领域。以三九药业、天客隆超市为代表的“国际化先烈”们,或铩羽而归,或已客死他乡,海外扩张的警钟悄然响起。但是,这并没有阻止中国连锁企业走出去的脚步。6月28日,苏宁宣布以7.21亿元第三次增资日本子公司LAOX,取得LAOX绝对控股权。7月27日,格林豪泰酒店宣布,已与日本知名连锁酒店公寓WMT结成战略联盟,计划今年进军日本市场。9月2日,锦江之星与上好佳正式签约,通过品牌授权经营使锦江之星品牌正式落户菲律宾。而日前,曾在海外摔过跟头的小肥羊,又宣称将重启海外业务。不可否认,许多中国公司向海外扩张时还没有形成一个清晰的战略重点,一些投资决策带有浓厚的机会主义色彩。前事不忘后事之师,当越来越多中国企业走出去的时候,我们有必要重新审视,一些风风光光走出去的企业却并不成功,其中原因何在?它们与海外跨国公司走出去的差距在哪里?
In recent years, many Chinese enterprises have gone abroad in different ways. However, the path taken by Chinese enterprises overseas is not smooth, especially in the field of chain services. The “international martyrs”, represented by the Sanjiu Pharmaceutical and Tiankelong Supermarket, have either quietly taken home or gone to death overseas, and the alarm bell for overseas expansion quietly rings. However, this did not stop China’s chain enterprises from going out. June 28, Suning announced 723 million yuan in the third increase in Japan subsidiary LAOX, LAOX absolute control. July 27, GreenTree Inn announced that it has formed a strategic alliance with the well-known Japanese hotel chain WMT and plans to enter the Japanese market this year. On September 2, Jinjiang Inn formally signed a contract with Shanghaojia to formally locate Jinjiang Inn brand in the Philippines through brand authorization. And a few days ago, Little Sheep who had ever beaten or dropped overseas declared that it would restart its overseas business. It is undeniable that many Chinese companies have not yet formed a clear strategic focus when expanding overseas. Some investment decisions have a strong opportunistic tone. When more and more Chinese companies are going global, we need to re-examine some of the companies that have the best time to go out and not succeed. What are the reasons? They go abroad with multinational corporations Out of the gap where?