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对中国零售业来说,这可能是一则并不十分起眼的消息——4月20日,在继去年9月在天猫国际开出海外旗舰店后,麦德龙又低调入驻天猫超市,开售其自有品牌Fine Food牛奶和宜客AKA牛奶,以及蜂蜜、曲奇等食品。据悉,上架试运营期间,麦德龙及天猫超市均没有做针对性地推广,但销售仍然火爆。但这则低调的新闻却让我深感震憾。这种震憾缘于几点:一是被认为是死对头的实体零售企业和线上超市,居然
For China’s retail industry, this may not be a very eye-catching news - April 20, following last September in Lynx International opened overseas flagship store, Metro and a low profile stationed in CAT supermarket, open Its own brand Fine Food milk and IKEA AKA milk, as well as honey, cookies and other food. It is reported that during the trial operation on the shelves, METRO and Lynx supermarkets are not targeted to promote, but the sales are still hot. But this low profile news made me deeply shocked. This shock due to several points: First, is considered a rival entity retailers and online stores, actually