Selling Luxury Brands in Online Private Sales Multibrand Retailers--An Exploratory Study of Consumer

• 作 者: Anne-Flore Maman Larraufie Bea
• 机 构: ESSEC&,Sé,mioConsult,GrupoOpticalia
• 出 处: 中国经济评论:英文版
• 发表日期: 2018年8期
• 关键词: LUXURY ONLINE SALES PRIVATE SALES discounts brand image consumer behavior

With Internet changing the luxury business landscape,new players have emerged such as the Online Private Sales Retailers(OPSRs).These offer online buyers with a choice of limited-time sales to help companies get rid of their overstocks.Luxury brands are n