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本田一郎是日本福源纸媒的一名设计师,他的公司最近卖出的报纸越来越少,面临边缘化的挑战,公司老总请本田一郎搞个创意设计,来增加报纸的销量。2014年6月18日,本田一郎特意去东京地铁站做市场调查。他坐在座椅上,注视站台旁的报亭近小时,发现在这段时间里没有一个年轻人买一份报纸,而卖矿泉水的摊位旁却排起长长的队伍。在他的身旁,有不少年轻人,攥着一瓶矿泉水,头也不抬地摆弄手机。此时本田一郎想起了17岁那年他坐火车外出求学的情景,火车站旁卖报纸的报亭前等待买报纸的人排了长长的一队,就为报纸可以为旅途解闷,他还不止一次的在火车上低三下四的求别人把看完的报纸借给他
Honda Ichiro, a Japanese designer at Fuyuan Paper Media, has seen fewer and fewer newspapers being recently sold by his company and facing the challenge of becoming marginalized. The company CEO asked Honda Ichiro to create a creative design to increase newspaper sales. June 18, 2014, Honda Ichiro deliberately went to the Tokyo subway station to do market research. He sat in his seat and watched the kiosk near the station as close as possible, noticing that no young man bought a newspaper during this time, while the long queue was standing beside the stall selling mineral water. Beside him, there are many young people, clutching a bottle of mineral water, do not lift their heads to play with the phone. At this time, Ichiro Honda remembered the scene when he was 17 years old and went out for train by train. There was a long queue of people waiting for the newspapers before the newspaper kiosk at the train station. Once upon a time on the train, I begged others to lend him the newspapers they read