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阐述了电信产品开发面临的机遇和挑战,开发的总体思路、主要原则和主要策略。认为快速的信息化进程,为电信产品开发开拓了广阔的前景,客户需求的多元化和差异化,丰富了电信产品开发的课题,飞速发展的信息通信技术,为电信产品开发提供了有力的支撑,电信运营商的战略转型,为产品开发指明了方向。电信企业必须抓住机遇与挑战,克服开发模式落后、资金不足和风险大等困难,坚持创新性原则、以客户为导向原则、合作共赢原则和持续性、系统性原则,按照开发适销对路新产品的总体思路,通过建立市场信息体系,科学地细分市场,整合产品开发价值链,建立客户委员会和营造企业的创新文化等策略,吸引广大员工及更多的客户参与产品开发,电信企业一定能开发出符合客户需要的新产品。
It expounds the opportunities and challenges that telecommunication product development faces, the general idea of development, main principles and main strategies. The rapid informationization process has opened up broad prospects for the development of telecommunications products. The diversification and differentiation of customer needs have enriched the development of telecommunications products. The rapid development of information and communication technologies has provided strong support for the development of telecommunications products. , Telecom operators’ strategic transformation pointed out the direction of product development. Telecommunication enterprises must seize the opportunities and challenges, overcome difficulties such as backward development modes, insufficient funds and high risks, uphold the principles of innovation, customer orientation, cooperation and win-win principles, and sustainable and systematic principles. According to the development of marketable approaches, The overall idea of new products, through the establishment of market information system, scientific market segmentation, product development value chain integration, the establishment of customer committees and create innovative culture and other strategies to attract the majority of employees and more customers to participate in product development, telecommunications companies Will be able to develop new products that meet the needs of customers.