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营销背景2009年1月,耐克在亚太地区发起了一项名为“Be Transformed我的蜕变”的推广活动,通过开展一系列的互动活动和广告宣传,达到新品上市宣传、
Marketing Background In January 2009, Nike launched a promotion called “Be Transformed My Transformation” in the Asia-Pacific region. Through a series of interactive activities and advertising, Nike reached the market launch of new products,