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为传承和弘扬优秀的中华民族文化,挖掘具有浓郁民族特色的北京老字号资源,北京市旅游委积极贯彻市政府关于促进老字号企业发展的重要决策,联合相关委办局,通过北京旅游商品扶持资金、“北京礼物”旅游商品大赛、北京国际旅游商品及装备博览会,积极扶持促进北京老字号企业的发展,推动北京老字号与旅游企业的合作发展。“北京礼物”运营机构先后与北京稻香村、同仁堂、全聚德、护国寺、义利等签订合作协议,
In order to inherit and carry forward the excellent Chinese culture and tap the long-established resources of Beijing with rich national characteristics, Beijing Municipal Tourism Commission actively carries out the municipal government’s important decisions on promoting the development of old and famous enterprises, jointly with the relevant commissions and offices, “Beijing Gifts ” Tourism Products Competition, Beijing International Tourism Commodities and Equipment Fair, and actively support and promote the development of Beijing’s old and famous enterprises to promote Beijing’s old and tourism cooperation and development of enterprises. “Beijing gift ” operating agencies and Beijing Daoxiangcun, Tong Ren Tang, Quanjude, Huguo Temple, justice and other signed a cooperation agreement,