日化巨头的独资“演义”

• 作 者: 傅铭
• 出 处: 中国外资
• 发表日期: 2005年05期
• 关键词: 独资 化妆品市场 个人护理用品 中国 消费市场 日化行业 发展状况 增长率 显示 竞争 国内

2004年底发布的《中国化妆品市场发展状况》显示,中国化妆品和个人护理用品的消费额增长率位居世界第二,已成为全球第八大消费市场。与此同时,作为国内开放较早、竞争较充分的日化行业,却掀起了一场场波澜壮阔的“国际巨头独资狂潮”。短短一年间,日化跨国巨头在华经营战略的“独资化”步伐如此紧凑,这是一个值得国人关注的现象。早期日化巨

The “Status of the Development of China’s Cosmetics Market” released by the end of 2004 shows that the growth rate of consumption of cosmetics and personal care products in China ranks second in the world and has become the eighth largest consumer market in the world. At the same time, as the domestic market opened earlier and the competition more fully, the Japanese chemical industry set off a spectacular wave of “sole proprietorships in international giants.” In just a year, the “sole proprietorship” strategy of transnational multinational giants operating in China is so compact that it is a phenomenon that deserves people’s attention. Early Japanese giant