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定向广告作为一种新的网络广告模式,其独特魅力在于“广告为你量身订做”。新浪总裁王志东更是豪言壮语“定向广告极大地提高了广告发布的效率,可以为网络节约广告运营管理成本,给客户提供更加规范的广告服务,此技术方案将成为促进网络广告收益的主要因素,从而使新浪网获得新的赢利点。”还有甚者将定向广告视为破解广告界难题——“我知道我的广告费有一半浪费了,但遗憾的是我不知道是哪一半”的金钥匙。
Oriented Advertising As a new online advertising model, its unique charm lies in “advertising tailored for you.” Wang Zhidong, president of Sina, is even more boastful. “Targeted advertising greatly improves the efficiency of advertising. It can save advertising operation and management costs for the network and provide customers with more standardized advertising services. This technical solution will become the main factor for promoting the online advertising revenue. So that Sina gain new profit-making point. ”Or worse, targeted advertising as crack advertising problem -“ I know my advertising costs were half wasted, but unfortunately I do not know which half ”gold key.