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当前,二维码作为一种信息化时代的产物,受到了社会各界的广泛关注,并被广泛应用于媒体传播领域。就平面媒体和二维码之间的关系来看,二维码为平面媒体赋予了新功能,促使平面媒体实现立体传播。但是从我国二维码的使用现状来看,尽管取得了一定成效,仍然存在一系列问题,诸如网络速度慢、软件不统一等等。本文主要就平面媒体中二维码的应用情况进行研究,客观阐述二维码的传播优势和应用成效,并提出合理的发展建议,以期更好地推动移动互联网的长远发展。
At present, as a product of information age, two-dimension code has drawn wide attention from all walks of life and widely used in the field of media communication. In terms of the relationship between print media and QR codes, the two-dimensional code gives the print media new functions and promotes the three-dimensional spread of print media. However, judging from the status quo of using QR code in our country, a series of problems still exist, such as the slow speed of the network and the unification of the software, though some achievements have been achieved. This paper mainly studies the application of two-dimensional code in print media, objectively expounds the advantages and applications of the two-dimensional code, and puts forward reasonable suggestions on how to promote the long-term development of mobile Internet.