论文部分内容阅读
北京马拉松自2011年开设“为慈善而跑”项目以来,2年内,共有600名“为慈善而跑”的选手为国内外18个公益机构募集了百万余元的善款,为中国的公益事业奉献了自己的爰心。2013年,北京现代北京马拉松公益活动重装上阵。首先,“为慈善而跑”正式更名为“为公益而跑”。其次,北京马拉松在报名募捐、媒体宣传、活动推广等领域进一步完善与公益机构的深度合作。国家体育总局田管中心副主任、中国田径协会副主席王大卫表示:“北京作为中国城市马拉松赛的领跑者,在不断提高自身赛事水准和影响力的同时,赛事的组织者们也始终在探究如何将赛事与公益深度结合。
Since Beijing Marathon opened its ”Run for Charity“ project in 2011, a total of 600 ”run for charity“ players raised more than 1 million yuan for 18 public welfare organizations at home and abroad within 2 years. For China’s public welfare dedication of their own heart. In 2013, Beijing Hyundai Beijing Marathon charity event reloaded. First, ”Run for charity “ officially changed its name to ”Run for the public “. Second, the Beijing Marathon further improved its in-depth cooperation with nonprofit organizations in areas such as registration fundraising, media promotion and event promotion. Wang Dawei, deputy director of Tian Pipe Center under the General Administration of Sport of China and vice chairman of China Athletics Association, said: ”Beijing, as the leader of the urban marathon in China, has continuously explored the standards and influence of its events and organizers How to combine events with the depth of public welfare.