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文章主要介绍了我校实习公司与专业教学结合的工学结合模式。研究如何更好发挥学校实习公司功能,把实际经营项目引入课堂,让教学更具实践性。探索中职学校如何根据现有条件,充分利用现有资源,提升专业教学质量。针对商科类专业课程较为抽象和理论的特点,本文以《网络营销》为例,探索一种颇具特色的项目教学法。
This article mainly introduces the combination of work and study of our university internship company and professional teaching. Study how to better play the function of the school internship company, introduce the actual business project into the classroom, and make teaching more practical. Explore how secondary schools can make full use of existing resources and improve professional teaching quality based on existing conditions. In view of the abstract and theoretical characteristics of business major courses, this article takes “Internet Marketing” as an example to explore a unique project teaching method.