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随着国家有关用地政策的日益紧缩,经历了十多年大发展的房地产业,正开始面临一个何去何从的发展困境——相对于其他行业来说,房地产的开发远不是一个技术行业,更多的时候它表现为对土地的绝对依赖——其看似复杂无比的业务运作流程,其实仅仅是一个”资金投入—买地—挖坑—盖房—卖房”的重复性动作。即使最高级别的市场争斗,也莫过于地段和环境之争,或者再围绕”公社、庭院、府邸、山庄、豪宅”等概念做做文章。在当下建设用地正受到越来越严格的控制之时,以土地开发为依托的房从产业将何以延续和生存?
With the tightening of land use policy in the country, the real estate industry, which has experienced more than a decade of development, is beginning to face a dilemma of where to go. In contrast to other industries, the development of real estate is far from being a technology industry, and more When it appears as an absolute dependence on the land - its seemingly complex business processes, in fact, is just a “capital investment - buy - pit - cover - sell” repetitive actions. Even the highest-level battle in the market is nothing more than the war between lots and the environment, or the concept of “communes, courtyards, mansions, villas and mansions”. In the moment when the construction land is under more and more strict control, how will the housing industry based on land development continue and survive?