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当前,我国法律对公众人物及其人格权并没有明确的规定,但随着司法实践的发展,出现了多起涉及公众人物及其人格权的案例,为人格权及其相关立法的完善提出了现实的要求。西方等国有关公众人物及其人格权的规定经过了长期的发展,已经形成了比较完善的制度。本文从研究公众人物概念的起源入手,分析了公众人物人格权的特点,说明对其进行限制的必要性,对比了国内外处理相关案件的做法,提出在我国司法实践中应采取实际恶意和出于商业目的不当利用的标准,来判断行为是否构成对公众人物人格权的侵害。
At present, our country’s law has no explicit stipulations on the public figures and their personality rights. However, with the development of judicial practice, there have been many cases involving the public figures and their personality rights, which have brought forward the improvement of personality rights and related legislation Realistic requirements. The regulations on public figures and personal rights in the West and other countries have undergone long-term development and have formed a fairly complete system. This article starts with the study of the origin of the concept of public figures, analyzes the characteristics of the right of personality of public figures, explains the necessity of restricting them, contrasts the domestic and international practices in dealing with related cases, and proposes that actual malice and out Inappropriate use of commercial purposes standards to determine whether the act constitutes a violation of personality rights of public figures.