跨文化交际理论视角下商务英语语用能力培养策略研究

• 作 者: 肖蕾
• 机 构: 牡丹江师范学院应用英语学院,
• 出 处: 好家长
• 发表日期: 2016年12期
• 关键词: 英语语用能力 培养策略 文化知识 交际理论 语用失误现象 语用意识 教学效果 培养现状 语言规则 英语专业

随着各国之间文化交流的越来越频繁,商务英语展现出越来越重要的作用,有效促进了各国之间的文化交流。但是,在商务英语的应用过程中,语用失误现象却越来越多。本次研究以商务英语语用能力为研究对象,从跨文化交际理论与语用能力概述、当前商务英语语用能力培养现状以及跨文化交际理论视角下商务英语语用能力培养策略三个方面进行详细论述。

With the increasing frequency of cultural exchanges among different countries, Business English has shown an increasingly important role in promoting the cultural exchanges among different countries. However, there are more and more pragmatic failures in the application of Business English. This study takes the Pragmatic Competence of Business English as the research object, and from the three aspects of the theory of intercultural communication and the overview of pragmatic competence, the current situation of cultivating pragmatic competence of business English and the strategy of cultivating pragmatic competence of business English from the perspective of intercultural communication theory Detailed discussion.