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2012年1月16日,中国互联网络信息中心发布《第29次中国互联网络发展状况统计报告》,报告称:截至2011年底中国网民数量已达到5.13亿,微博数量近3亿,政务微博达到5万多个。手机用户数已突破10亿,几大中央门户网站,每天有超过两万条的新闻更新,浏览量也多达21亿次。显而易见,网络现在已经成为上情下达的新平台。我们在看到网络等多种媒体发挥积极、健康作用的同时,也有不少负面问题日益严重。特别是近几年来,已经有许多事件已经上网迅速发酵并造成巨大的影响。本文从研究网络舆论的现状、特点入手,分析网络舆情的发展趋势,对比着引导不当所造成的不良后果,研究并提出合理的舆情引导机制。
January 16, 2012, China Internet Network Information Center released the “29th Statistical Report on Internet Development in China,” the report said: As of the end of 2011 the number of Internet users in China has reached 513 million, the number of microblogging nearly 300 million, the government microblogging Reached more than 50,000. The number of mobile phone users has exceeded 1 billion. Several major central portals have more than 20,000 news updates each day, with 2.1 billion page views. Obviously, the Internet has now become a new platform for the Internet. While we are seeing the positive and healthy role played by various media such as the Internet, there are also quite a number of negative problems getting worse. In particular, in recent years, there have been many incidents that have been rapidly fermented on the Internet and have had a huge impact. This article begins with the study of the current situation and characteristics of internet public opinion, analyzes the development trend of internet public opinion, compares the adverse consequences caused by misdirected, and studies and puts forward a reasonable guidance mechanism of public opinion.