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去年10月间,波士顿顾问公司从香港、上海出动相当的人马汇聚北京,主要目的是向企业界、媒介隆重推介它一本厚达43万字的新书:《公司战略透视》。 11月1日,麦肯锡公司最新出版的《麦肯锡高层管理论丛》之《营销专刊》,带着油墨香被散发到了近百家企业的营销经理手中。 醉翁之意不在酒,没有人会以为这些人咨询公司动起了卖书的念头。实际上,在两本新书面市之际,两家公司均广邀国内各大企业,分别举办了关于实施企业发展战略和营销策略的
In October last year, Boston Consulting Group dispatched considerable people from Hong Kong and Shanghai to Beijing to jointly promote its 430,000-strong book entitled “The Company’s Strategic Perspective” to businesses and the media. November 1, McKinsey’s latest “McKinsey High Management Forum,” the “Marketing Special,” with ink incense was distributed to the hands of nearly 100 marketing manager. The meaning of drunkenness is not wine, no one would think these people consulting firm moved to sell the idea. In fact, at the time of the two new book launches, both companies invited major domestic companies to hold separate seminars on implementing business development strategies and marketing strategies