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在数字化浪潮的冲击下,传统纸媒(包括电视、报纸、期刊、书籍)殚精竭虑,不断地试行探索数字化形式的新载体模式。而在这个转型过程中,传统媒体受制于原有产品形态的惯性思维,推出了一系列现今已经被实践证明不太成功(甚至可以说比较失败)的数字产品形式。数字报就是一个典型的例子。一份报纸的数字报,虽然其呈现介质不再是纸,但在外观上却是整份报纸的镜像复制(包括版式与内容,以及翻阅的方式)。而电子书也是如此,也是整本纸质书的镜像复制。从目前的情
Under the tide of digitalization, traditional paper media (including television, newspapers, periodicals, and books) have devoted themselves to trying out new modes of exploring digital forms. In the course of this transformation, traditional media, subject to the inertial thinking of the original product form, has introduced a series of digital product forms that have been proved to be less successful (and can even be said to fail) nowadays. Digital newspaper is a typical example. A digital newspaper newspaper, although its presentation medium is no longer paper, but in appearance it is a mirror copy of the entire newspaper (including layout and content, as well as flip the way). The same is true of e-books, but also the mirror copy of the entire book. From the current situation