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一、前言 新产品开发在企业发展战略中已占有越来越重要的地位。不断开发新产品,努力满足社会发展和人们精神生活与物质生活的需求,是企业增强自身生存和发展能力,在激烈的市场竞争中立于不败之地的重要手段。依靠现有产品以求永远保持强大的市场地位这种想法,已成过去。越来越多的竞争者,已经利用其实验室、市场策略和较大的预算,尽其可能地不断开发新产品,夺取新市场。
I. Preface The development of new products has occupied an increasingly important position in the development strategy of enterprises. Continuously developing new products and striving to meet the needs of social development and people’s spiritual life and material life are important means for enterprises to enhance their own survival and development capabilities and remain invincible in the fierce market competition. The idea of relying on existing products to maintain a strong market position forever is a thing of the past. More and more competitors have already used their laboratories, marketing strategies and larger budgets to continue to develop new products as far as possible to win new markets.