论文部分内容阅读
在市场经济条件之下,商业广告全方位、全天候地影响着社会各类人群,帮助人们沟通信息,抓住机遇、采取行动,获取利益。它对推动社会主义和谐社会建设事业,有着积极的作用。与此同时,商业广告由于量多而广,常常策划不同、制作粗糙,加上利益驱动下的商业化运作和广告制作者素养缺乏,产生的负面影响也不容忽视。这种负面影响,有时常常不利于和谐社会的构建。不利于构建和谐社会的商业广告,主要有如下表现形式:
Under the conditions of a market economy, commercial advertisements affect all kinds of people in the community in an all-round way and help people to communicate information, seize opportunities, take action and gain benefits. It plays a positive role in promoting the cause of building a harmonious socialist society. At the same time, due to the fact that commercial advertisements are large in quantity and quantity, they are often planned differently. Rough production, coupled with profit-driven commercialization and poor literacy of advertisers, should not be neglected. This negative impact is sometimes not conducive to the construction of a harmonious society. Commercial advertising is not conducive to building a harmonious society, mainly in the following manifestations: