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近年来,我国渔业发展突飞猛进,产量连年攀升,连续17年位居世界第一。但是,我们也应该看到,我国渔业发展至今仍是以量的增长为主,粗放经营。低价、同质化竞争严重,产业低度化成为制约水产业提高国际竞争力的关键。中高档产品少而“大路货”多,鲜有国际知名品牌,就连在中央及省市电视台做过广告的也属凤毛麟角。长此以往,我国渔业发展的后劲何在,产业的出路何在?在我国水产品已由卖方市场过渡为买方市场,在渔业市场化程度越来越高的条件下,水产品的市场竞争愈演愈烈,价格已不再是最主要的竞争手段。随着渔业产业化进程的进一步加快,质量、品牌、市场之间的相互关系将更加紧密,靠质量创名牌,靠名牌拓市场,靠市场争效益的趋势将日益明显。
In recent years, the development of fisheries in our country has progressed by leaps and bounds with the output rising year by year, ranking first in the world for 17 consecutive years. However, we should also see that the development of fisheries in our country is still mainly based on quantity growth and extensive management. Low prices, serious homogeneity competition and low industrialization have become the key to restrain the aquaculture industry from increasing its international competitiveness. There are few mid-to-high-end products and many goods in the world. There are few international famous brands and even advertisers in the central and provincial TV stations are rare. In the long run, what is the stamina in the development of fishery industry and what is the way out for the industry? In China, aquatic products have been transformed from the seller’s market to the buyer’s market. Under the condition of increasingly marketized fisheries, the market competition for aquatic products is intensifying and the prices are no longer Again the most important means of competition. As the process of industrialization of fisheries further accelerates, the interrelationships among quality, brand and market will become more and more close. Relying on the brand name of quality and market expansion by brand name, the trend of gaining benefits through market competition will become increasingly evident.