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企业的目标就是创造利润,所以对企业管理者来说,利润最大化是始终不渝的追求目标。本书讨论了12家当今最成功的企业及其领导者的利润策略,这些领导者曾为他们的股东创造出7000亿美元的市值。由于具有持续创造出色业绩的能力,这些公司可以超越经济周期和技术周期,使其总是处于利润区之内。
The goal of the enterprise is to create profits, so for business managers, to maximize profits is the unswerving pursuit of goals. This book discusses the profit strategy of 12 of today’s most successful businesses and their leaders who have created a market cap of $ 700 billion for their shareholders. With the ability to consistently deliver outstanding performance, these companies can outperform business cycles and technology cycles and keep them within profit margins.