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为了在市场竞争中赢得胜利,现在,众多企业都在积极进行营销创新,并探索出了不少颇具特色且效果很好的营销之道。然而,也有一些企业,营销创新不走正道,反而以蒙骗和坑害消费者为手段,实施有悖经营道德的骗术,这些离了谱的营销创新,理所当然地受到广大消费者的不齿和唾弃。市场上常见的离谱型营销创新,表现多种多样:一是炒作概念,利用人们对新科技产品的信赖和追求心理,故意将开发的新品冠上“科技新概念”头衔,以蒙骗消费者,促进产品销售,如无法证实其功效的节能型、气候型、抗菌型、绿色环保型电冰
In order to win the competition in the market, many enterprises are now actively engaged in marketing innovation, and explore a lot of distinctive and effective marketing approach. However, there are also some enterprises that do not follow the path of marketing innovation. Instead, they use deception and victimization as a means to implement deceptions that run counter to business ethics. These out-of-spectrum marketing innovations are, of course, deaf to and disregarded by consumers. Common ridiculous marketing innovation in the market, performance varied: First, the concept of speculation, the use of people's trust in new technology products and the pursuit of psychology, deliberately new products to be developed “new concept of science and technology” title to deceive consumers , To promote product sales, such as can not confirm the effectiveness of energy-saving, climate, antibacterial, green-type electric ice