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8月12日,由工信部指导、中国电子信息产业发展研究院举办的“第三届中国家电网购高峰论坛”在京举行。会上发布的《2014上半年家电网购分析报告》显示,今年上半年我国家电网购市场规模达830亿元,同比增长56.6%。电商渠道已经成为购买家电的主力渠道。其中,京东和天猫占据了九成市场份额。在830亿元家电网购市场中,大家电230亿元,同比增长67%;手机406亿元,同比增长35%;小家电160亿元,同比增长80%以上。在大家电中,上半年平板电视、空调、
August 12, under the guidance of the Ministry of Industry and Information Technology, China Electronics and Information Industry Development Research Institute held the “Third China Home Appliances Online Shopping Summit” held in Beijing. The “2014 first half of home appliances online shopping analysis report” released at the meeting shows that in the first half of this year, China’s home appliance online shopping market reached 83 billion yuan, an increase of 56.6%. E-commerce channel has become the main channel for buying appliances. Among them, Jingdong and Lynx occupy Jiucheng market share. In the 83 billion yuan of home appliances online shopping market, large appliances 23 billion yuan, an increase of 67%; mobile phone 40.6 billion yuan, up 35%; small appliances 16.0 billion, an increase of more than 80%. In large appliances, in the first half flat-panel TVs, air conditioners,