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一个优秀的标志,是集图形的独特性、象征性、简洁性及形式美于一体的高度浓缩体。为了能在视觉形象中脱颖而出,它必须做到新颖独特,别具一格;为了能反映企业或产品的精神内涵和本质特征,它必须传达诸多相关信息;为了达到标志作为信息传播的工具所必须具备的易于识别和易于流通性之目的,它又必须高度简洁,在有限的时间和空间
A good sign is a highly condensed figure that combines the uniqueness of the figure with its symbolic, conciseness and form. In order to stand out in the visual image, it must be novel and unique; it must convey many relevant information in order to reflect the spiritual connotation and essential characteristics of the enterprise or product; in order to achieve the goal of being a tool of information dissemination, Recognition and easy liquidity purposes, it must be highly concise, in a limited time and space