大区经理的职务说明书

• 作 者: 本刊编辑部
• 出 处: 中国商贸
• 发表日期: 2006年01期
• 关键词: 大区经理 区域营销 产品拓展 渠道拓展 营销业绩 说明书 利润规划 总监 团队建设 产品结构

小管一个省,大辖一个区;下可以施令区域,上可以抗拒总监;兴足以支撑总部,衰可以拖垮企业……大区经理的位置、作用由此可见一斑。大区经理这一营销岗位职能能否充分发挥和企业的区域营销战略能否得到贯彻,与企业整体的营销业绩密切相关。

Tubule a province, a district jurisdiction; can order the region, you can resist the director; enough to support the headquarters, bad can down the business ... ... manager of the location of the region, the effect is evident. Regional manager of the marketing function can give full play to the company and the regional marketing strategy can be implemented, and the overall marketing performance of enterprises are closely related.