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风扇曾是人们生活中重要的季节消费品之一,但随着国内空调价格战的日趋激烈,家用空调逐渐从奢侈品转变为大众消费品,给风扇行业的发展和宣传带来了前所未有的挑战。同时,电风扇的产业市场相对稳定且行业发展较为成熟,也令关注炒作的媒体和消费者对其失去了关注兴趣。于是,从2002年到2003年初,“家用电风扇将要逐渐退出历史舞台”的说法在人群中不胫而走,有人甚至直接把中国的风扇行业比喻为“夕阳产业”。作为行业翘楚,拥有20多年生产经验的美的风扇又该如何力挽狂澜,在重振行
Fans have been one of the important seasonal consumer goods in people’s life. However, with the fierce price war in domestic air conditioners, household air conditioners have gradually shifted from luxury goods to mass consumer goods, bringing unprecedented challenges to the development and promotion of the fan industry. At the same time, the electric fan industry market is relatively stable and the industry is more mature, but also make speculation of the media and consumers lose their interest. As a result, from 2002 to early 2003, “domestic fans will gradually withdraw from the stage of history,” spread like wildfire in the crowd, some people even directly compared the fan industry in China as a “sunset industry.” As the industry leader, with more than 20 years of experience in the United States fans how to turn the tide, the revival of the line