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电视行业内以及电视行业与其它行业的激烈竞争,对从决策到实施的精准性提出了更高要求。电视媒体正在走向集约化经营时代,用客观的数字说话,用科学方法进行分析,越来越成为电视媒体发展必不可少的有力武器。
The fierce competition within the television industry and between the television industry and other industries sets higher demands on the accuracy of decision-making and implementation. Television media are moving toward an era of intensive management. With objective figures and analysis by scientific methods, television has become an indispensable and powerful weapon for the development of television media.