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这个世界有很多新鲜的魔力盒子,关键是你怎么打开它?我们节选的这些案例,有些在今年戛纳广告节获得金奖,有些没有获奖,但是,它们都是有想法的。不得不驻足的“迷你报刊亭”2012年6月,在英国地铁的地铁报刊亭旁边一个只有一部手机大小的“迷你报刊亭”广告,这是来自英国《FreeDaily》的互动营销,读者只需要扫描这个迷你报刊亭中的QR码,一份电子版的地铁报就会下载到手机里。这种高明的小广告方式,不仅没有给人任何“廉价”的感觉,
There are many new magic boxes in the world, the key is how do you open it? Some of the cases we’ve chosen, some at the Cannes Advertising Festival this year, have won gold, some have not won, but they all have ideas. Mini-kiosk that you have to stop in June 2012 A mini-kiosk ad with a mobile phone size next to the metro newsstand in the UK in June 2012 is an interactive marketing from FreeDaily in the UK , Readers only need to scan QR code in this mini newsstand, an electronic version of the Metro will be downloaded to the phone. This clever little advertising, not only did not give any “cheap ” feeling,