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这几年,媒体多元化、信息碎片化,让传播和营销变得越来越难,传统传播渠道效能不断衰减,昔日王牌的电视广告也难再创“一屏打天下”的神话,做品牌、搞营销似乎更难了。传媒人、营销人、品牌人无不高呼顺应大势,创新求变。但创变的关键点在哪?如何创出新招,变出效益,走出捷径呢?浓缩为一句就是“学会和C对话”。这个C是英文Consumer消费者的缩写。搞传播就是为了吸引消费者眼球、占领消费者心智,培养品牌忠实消费人群,离不开传播渠道、传播方式和传播内容。无论渠道、方式还
In recent years, media diversification and information fragmentation have made communication and marketing harder and harder, the efficiency of traditional communication channels has been declining, and the trump card television advertisements can hardly create the myth that “ Make a brand, marketing seems more difficult. Media people, marketing people, brand people are all shouting follow the general trend of innovation and change. But what is the key point of innovation? How to create new tactics, change benefits, and get out of the shortcut? Concentration to one sentence is ”learning and C dialogue." This C is an abbreviation for English Consumer Consumer. Engage in dissemination is to attract the attention of consumers, occupy the minds of consumers, cultivate brand loyal consumer groups, can not do without communication channels, methods of transmission and content dissemination. Regardless of channels, ways also