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近几年来,户外LED大屏幕市场日渐活跃,这一新兴广告媒介、信息发布平台已受到世人关注。随着2008年北京奥运会与2010年上海世博会的顺利进行,更是为户外LED大屏幕的广泛应用推波逐澜。户外大屏幕的建设或许不能够直接的导致一个城市的迅猛的发展,但是户外大屏幕的建设不管是长期还是短期对城市的发展都有着巨大的社会经济效益。“眼球经济”成为国民经济新的增长点的必然趋势下,户外大屏幕在帮助城市建立更好的城市形象的同时,也能够帮助企业做到更好的广告营销,从而吸引巨额的商业利润。但是,户外大屏幕建设必须与城市发展规划相协调,才能更好的发挥户外大屏幕的作用,不至于形成所谓的“光化垃圾”。
In recent years, outdoor LED screen market is increasingly active, this emerging advertising media, information dissemination platform has been the world’s attention. With the smooth progress of the 2008 Beijing Olympic Games and the 2010 Shanghai World Expo, it is even more spectacular for the extensive application of outdoor LED large screens. Outdoor large-screen construction may not be able to directly lead to the rapid development of a city, but the outdoor large-screen construction, whether long-term or short-term development of the city has a tremendous social and economic benefits. “Eye economy ” has become an inevitable trend of a new growth point of the national economy, the outdoor large-screen to help cities build a better city image, but also can help enterprises to achieve better advertising and marketing, thus attracting huge commercial profit. However, the construction of outdoor large screen must be coordinated with the urban development planning in order to better play the role of outdoor large screen, so as not to form the so-called “garbage”.