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50年代后期, Gibson为了应对Fender在电吉他设计理念上的竞争,推出了Flying V和Explorer两款吉他。时间证明这两款吉他和Gibson以前的型号一样,都取得了成功。但是话说回来,在当时这两款吉他的设计下念太前卫了！因此,在刚推出的那段时期.他们并没有取得商业上的成功。这次商业上的创伤很快愈合了。1963年,Gibson开始着手设计一款新实体吉他。这次Gibson的目标直接指向了Fender的市场份额。在设计上,Ted Carty和Co决定借(?)(?)的一些设计灵感.他们找来了底特律汽车设计顾问Ray
In the late 1950s, Gibson launched two Flying V and Explorer guitars in response to Fender’s competition for electric guitar design. Time proved that both guitars were just as successful as the previous Gibson models. But then again, too avant-garde at the time of the design of these two guitar! Therefore, during the period just launched, they did not achieve commercial success. The commercial wound quickly healed. In 1963, Gibson set out to design a new solid guitar. This Gibson goal directly points to Fender’s market share. In design, Ted Carty and Co decided to borrow some design inspiration from (?) (?) They came to Detroit Automotive Design Advisor Ray