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数字技术的迅猛发展、与媒体的结合与普及应用都昭示着数字媒体时代的到来,时代环境的变革为依靠电视媒体发展起来的我国电视动画带来了全新的机遇和巨大的挑战。数字技术的广泛应用使大众的信息接受方式发生了前所未有的改变,并以此为基点带来了生活方式乃至审美倾向等各方面的变化。动画作品作为大众文化消费及生活审美的重要组成之一,自然也无法避免受到影响。本文以此为背景,就媒体时代下国产动画如何适
The rapid development of digital technology, the combination with the media and the popularization and application of digital media are all manifestations of the era. The change of the times has brought new opportunities and enormous challenges to our television animation based on the television media. The wide application of digital technology makes the mass acceptance of information have undergone an unprecedented change, and as a basis for bringing changes in lifestyles and aesthetic tendencies and other aspects. As an important component of aesthetic consumption of popular culture and life, animated works can not be avoided naturally. This article takes this as a background, on how to adapt domestic animation under the media age