加快创新 提升寿险公司核心竞争力

• 作 者: 雷键
• 机 构: 中国人寿保险公司湖北省分公司 湖北武汉430016
• 出 处: 保险研究
• 发表日期: 2003年01期
• 关键词: 公司核心竞争力 经营策略 规则意识 金融资源 体制创新 差异化战略 国际保险业 保险展业 保险超市 资金运用渠道

改革创新作为寿险公司业务增长的推动力 ,既是适应消费者需求变化与寿险市场激烈竞争的结果 ,又是寿险公司持续健康发展的需要 ,也是提升寿险公司核心竞争力的有效途径。寿险公司只有树立规则意识 ,调整思路 ,在经营理念、寿险产品、组织形式、管理技术、客户服务、营销方式等方面进行全面创新 ,实施差异化战略 ,才能适应迅速变化的市场和环境 ,提升核心竞争力 ,在激烈的市场竞争中获得更大的生存和发展空间。

As a driving force for the growth of life insurance companies’ business, reform and innovation are not only the result of adapting to the changes in consumer demand and the fierce competition in the life insurance market, but also the need for the sustainable and healthy development of life insurance companies and an effective way to enhance the core competitiveness of life insurance companies. Only by establishing a sense of rules and adjusting their thinking, life insurance companies can innovate comprehensively in terms of business philosophy, life insurance products, organization forms, management techniques, customer service, marketing methods and so on, so as to adapt to the rapidly changing market and environment and enhance the core Competitiveness, in the fierce competition in the market for greater survival and development space.